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October 13, 2006

Legendary Brands: Ozzy Osbourne, Gene Simmons and Roger Daltry

Gene SimmonsToday’s blog post on Adfreak entitled, “Gene Simmons, Advertising Conventioneer” just rocked me. It seems that, of all things, Gene Simmons is in the ad business, with his own marketing company named Simmons Abramson Marketing. He’s promoting the Indy 500 and is behind the creation of the “I am Indy” work and even penned the campaign’s song.

He seems to be a regular guy after all, and if you are curious about him, why not tune into the Gene Simmons Family jewels show which is obviously a mirror of The Osbournes, where we get to see the legendary rock god (who once declared himself “evil incarnate”) take out the trash.

Famous rock stars lending their names to advertising, of course, is nothing new. But we’re talking about some of the most forbidden names of the seventies, and their family lives are just too downright normal for my blood. It’s bad enough that Led Zeppelin penned the theme song for Cadillac (and then were dumped because their image was not “lusty” enough).

Now I see that Roger Daltry is going to guest star on CSI, a show which already uses the song “Who Are You?” as its opening, and whose spin-offs ("CSI: Miami" and "CSI: NY”) use, respectively, “Baba O’Reilly” and “Won’t Get Fooled Again”.

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Posted by William Lozito at October 13, 2006 12:57 PM
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