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October 19, 2006

Is China Brand-Blind?

Yes, China is growing rapidly. Yes, China is a low-cost producer. Yes, China is growing rapidly.

But can Chinese companies brand? A very interesting article by Gordon Fairclough in today’s Wall Street Journal seems to suggest that businesses in China place a low value on brand-building and prefer to emulate (or steal) international brand names.

What's In A Name?I have written frequently about Starbucks' effort to protect its mark in China:

However, the Wall Street Journal has identified 7 other instances of Chinese companies emulating international brand names and logos (see image to right.)

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Posted by William Lozito at October 19, 2006 6:03 PM
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