October 10, 2006
Google and YouTube: Two Brand Names That Go Well Together
Google acquired the biggest name in socialized Internet video for $1.65 billion, the largest purchase Google has made to date. Some don't see the advantages for Google in this deal, wondering whether Google’s servers really need the extra strain and why they didn’t stick with their own video sharing site. And some are just tired of reading about the proposed acquisition.
I think the deal was inevitable and brings Google users a better video experience. On top of that, Google and YouTube share a similar corporate culture and the acquisition of the brand name means that Google now owns the largest share of the expanding world of Internet video.
Some see the purchase as the beginning of the end of the YouTube brand name. I disagree: Google has been, relatively, unsuccessful at leveraging its brand to build its own video service, named Google Video. So, it seems throwing away the existing loyalty people have with the YouTube brand would be a huge mistake.
After all, YouTubers view videos over 100 million times every day.
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