October 22, 2006
Branding: This Bud’s For Jay-Z
On October 18th he released two versions of his video "Show Me What You Got". One version helps promote the NFL as well as his upcoming CD "Kingdom Come," while the other promotes Bud Select and includes NASCAR's Dale Earnhardt Jr. and Indy driver Danica Patrick. It is an example of Jay-Z’s almost chameleon-like way of being all things to everyone.
Now the co-brand director for the Budweiser Select beer name, Jay-Z should be able to bring an "urban" hipness to the brand that already is King in Middle America.
Jay-Z, whose real name is Shawn Carter, is simply unstoppable: overseeing Rocawear, his own record label (Def Jam), and promoting Bud Select all seems a tall order for a man who is supposed to be in "retirement."
His association with the beer brand name is sure to appeal to young urban adults. In the words of Marlene Coulis, Anheuser-Busch's VP of Brand Management, Jay-Z ought to be able to "reach people in groundbreaking ways."
This Bud’s for you, Jay-Z.
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