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October 9, 2006

Brand Naming: Last Call for Foster's?

Foster's LagerFollowing my Friday link on the subject, it seems more likely that Foster’s Lager will be renamed. The new name would still have to respect Foster’s heritage but fit in well with the other brand names in the Scottish & Newcastle line of wine and beer products. These include Wolf Blass, Penfolds and Lindemans as well as Carlton Draught and VB beer.

The Foster’s brand name has been around since 1888, and if they are going to develop a product name after a 118-year hiatus, they should remember that there are some really strange names out there for beers as well as names for whisky and wine, including Budweiser’s Natty Up beer that takes ownership of the college slang word for Bud Natural Light.

Worldwide, there seems to be an assortment of odd product names meant to catch the beer drinker’s attention: names like Old Engine Oil from Harviestoun Brewery Ltd. in Scotland, Blithering Idiot beer from Weyerbacher Brewing Co. in Pennsylvania, and La Fin du Monde (The End of the World) beer from Unibroue in Quebec, Canada. Not to mention Dead Frog Beer, which is also in Canada.

But right now it is unclear what Foster’s will be called, although Foster’s CEO Trevor O’hoy recently told a journalist (cryptically) that he’d consider Diageo backwards and told another that the Foster’s brand name was just not very important anymore.

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Posted by William Lozito at October 9, 2006 11:13 AM
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