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October 30, 2006

Brand Naming: Crayon Is Available, Just Not Its Smell

CrayonI was most surprised to learn that the word “crayon” has not been trademarked by Crayola, allowing Joseph Jaffe to use it for his very interesting-looking new venture which just launched in Second Life - the first company to do so. Crayola will always have rights to the smell, though!

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Posted by William Lozito at October 30, 2006 7:19 AM
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1 Comment

I like the name Crayon but Jaffe's analogy doesn't work (at all). Like most of his stuff its half thought through, "sounds good" but doesn't stand up to close scrutiny.

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