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October 30, 2006
Brand Naming: Crayon Is Available, Just Not Its Smell
I was most surprised to learn that the word “crayon” has not been trademarked by Crayola, allowing Joseph Jaffe to use it for his very interesting-looking new venture which just launched in Second Life - the first company to do so. Crayola will always have rights to the smell, though!
Technorati Tags: crayon, Joseph Jaffe, Crayola
Posted by William Lozito at October 30, 2006 7:19 AM
Posted to Brand Naming
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| Marketing
| Naming
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I like the name Crayon but Jaffe's analogy doesn't work (at all). Like most of his stuff its half thought through, "sounds good" but doesn't stand up to close scrutiny.