October 20, 2006
Brand Hawaii: Earthquakes Unlikely to Quell Tourist Enthusiasm
Yesterday Chris Thilk advised to "Ignore the Earthquakes and visit Hawaii”. The Hawaii Visitors & Convention Bureau board seems aware that ignoring earthquakes can, however, be rather difficult for someone considering a family trip. It therefore announced on Wednesday a press blitz meant to counter the bad press Hawaii has been getting after the recent earthquakes that rocked the Island paradise.
Their web site urges visitors to “Come See Hawaii Through Our Eyes” and features beautiful local pictures that overshadow the much smaller link to news about the recent earthquake. At the same time as this news was posted, at least one new online Travel Guide to Hawaii was launched.
Despite a few angry bloggers out there, the chances are that Hawaii will continue to be an attractive destination for tourists. Tourism is Hawaii’s number one industry and brings in $12 billion annually. It has yet to see any fall off of visitor numbers and West Coast Americans are arriving in record numbers.
In the face of all sorts of disasters, world tourism seems to be an ever growing phenomena - even New Orleans is experiencing a resurgence, with the French Quarter set to roll.
Do not expect people to stay away for long, or at all: the Hawaiian brand name is set to remain strong for years to come.
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