the product naming blog

« Product Naming: Love Your Pejoratives | Main | Links du Jour 09-04-06 »

September 4, 2006

Steve Irwin: A Brand Naming Phenomenon Deceased

steve-irwin.pngI was amazed to read that "Crocodile Hunter" was killed by a stingray recently, causing great sadness across the blogosphere.

We, both our linguists and marketing strategist, have always been interested in the way this man has built up an entire brand around himself and has been able to single-handedly have such an effect, not only on how nature documentaries are made (edgy, host driven doccies rule the day now, thanks partly to his efforts), but on wildlife conservation in general. I wonder how many nature documentarians have a name that is so well known.

We will miss Steve Irwin as millions of others will, we are sure.

Technorati Tags: ,

Posted by William Lozito at September 4, 2006 2:02 PM
Posted to

Trackback Pings

TrackBack URL for this entry:

1 Comment

Leave a comment