September 4, 2006
Steve Irwin: A Brand Naming Phenomenon Deceased
We, both our linguists and marketing strategist, have always been interested in the way this man has built up an entire brand around himself and has been able to single-handedly have such an effect, not only on how nature documentaries are made (edgy, host driven doccies rule the day now, thanks partly to his efforts), but on wildlife conservation in general. I wonder how many nature documentarians have a name that is so well known.
We will miss Steve Irwin as millions of others will, we are sure.
Posted by William Lozito at September 4, 2006 2:02 PM
Posted to Media and Entertainment
TrackBack URL for this entry: