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September 8, 2006

Star Trek Brand Name Will Live Long And Prosper

Star Trek 40 Years logoForty years ago today Star Trek boldly went where no man has gone before - into brand naming legend.

And it’s still cruising. Arthur C. Clarke has a great blog up about Star Trek’s creator, Gene Roddenberry. The original show is getting a CGI makeover and a new magazine.

With seven different series, and 10 different movies, with an eleventh, retro version already slated, Star Trek is a brand name in a class by itself.

The franchise has been worth about $4 billion to Paramount, and is one of the company’s most profitable brands in history. Paramount VP John Wentworth said, it’s the “most successful franchise in the history of entertainment, with brand extensions in every single direction."

Partial credit is also due to Star Trek for the inspiration behind Tablet PCs, the PDA, and mobile phones. As if that wasn’t enough, Kirk’s ship, the “Enterprise”, was the namesake of the first Space Shuttle.

CNN may say that the show is dying, but fans seem willing to make their own site that promotes these home made videos boasts 30 million downloads of amateur episodes that look almost like the real thing. You can get into the action today, says Boing Boing, by sending your favorite home made Star Trek pics to Wired News.

I think it’s safe to say that the Star Trek franchise, and the Star Trek brand name, will undoubtedly “live long and prosper.”

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Posted by William Lozito at September 8, 2006 11:28 AM
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