September 11, 2006
P. Diddy Pays $300K+ for Name Change and Rebranding
Sean Combs has called himself Puff Daddy, Puffy and P. Diddy. When he finally dropped the “P” and changed his name to “Diddy”, he was sued in Britain by Richard Dearlove, who also happened to have been using the name “Diddy” for years. Combs has agreed to pay £100,000 ($247,000) in legal costs and £10,000 ($24,700) in damages.
Plus, he’ll have to rebrand himself in the UK, which could prove to be much more costly. I imagine that Diddy’s people simply told him this is part of the cost of going through a name change so many times. A protected legal battle with another person with the same name would go nowhere and frankly, this is about what Diddy pays to fly his luggage from Paris to Rome.
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