September 10, 2006
Nau Is A Great Company Name and Brand Name
John calls this a "transformational" clothing company that will meld social responsibility and good gear. Evan Orentsen at Coolhunting gives it a huge thumbs up and notes that it is being run by ex-Patagonia and North Face people (among others, including at least one person from Starbucks).
I think it’s a nifty company name and brand name. Nau means "welcome" in Maori and obviously sounds like "now" in English.
Another reason why I like the Nau company name is that it is also the prefix in English for things relating to the ocean or sea handed over to us from the Greeks — think "nautical" or "nautilus" from Greek "nautikos," meaning "sailor". This is a nice link for a company that makes rainwear among other things. Their blog is called the Thought Kitchen, which I really like as most thinking, cooking and partying goes on in the kitchen.
The company will be selling its products mostly online. They have a great name, and a great philosophy: doing well by doing good.
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