September 1, 2006
Links Du Jour 9-1-06
MySpace driving more retail traffic than MSN search - It's amazing that MySpace is now a better place to promote a brand name than MSN. Who would have thought that social networking sites would have become such an effective media to promote a brand name?
It also shows that youth orientated marketing is basically where the game is online. According to the Financial Times, there’s a shortage of expertise in utilizing MySpace in branding efforts. Interesting news for those of us in the naming business.
Toyota developing integrated "carphone" with KDDI - Engadget thinks this new phone has a cute product name: TiMO (which reminds me of Latino-friendly “Tio Networks"). Guy Kawasaki gives Toyota a big thumbs up for the way in which it is communicating complicated information about products to consumers - like the engineering behind its hybrid engine.
Toyota is a super brand name and its great products and excellent brand communication are a far cry from GM’s, Guy writes. To add insult to injury, GM just dropped its sponsorship of Survivor for pretty suspicious reasons.
The Iced Starbucks Coupon - Are coupons still an effective method of promoting your brand name at all anymore? Sure, and there are lots of different media for them. They are certainly a good way to create word of mouth among the right people. But here’s a lesson learned from Starbucks - watch those expiration dates!
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