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September 30, 2006

Links du Jour 09-30-06

HP/VoodooHP to Buy Voodoo, Don't Think About HP Scandal - is buying PC company and Joystiq thinks this is a ploy to divert attention from HP’s current woes. The link between this well-known computer maker and the well-known gaming PC brand name is very similar to ’s recent buy of .

Marketing ProfsBrand Credit or Brand Debit - John Moore has a great post up that explores the idea of a Brand Checkbook to determine what activities are beneficial or detrimental to your brand name. This is naming research direct from . You can read his complete article on the subject at

Vital RadianceR.I.P. Vital Radiance - is dropping its Vital Radiance line after shares in the company dropped 12%. Michele Miller has some very strong feelings about why, exactly, this good product is not working — and why cosmetics companies in general seem to be striking out in pushing good brand names for women over 50.

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Posted by William Lozito at September 30, 2006 2:09 PM
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