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September 30, 2006
Links du Jour 09-30-06
HP to Buy Voodoo, Don't Think About HP Scandal - HP is buying PC company VoodooPC and Joystiq thinks this is a ploy to divert attention from HP’s current woes. The link between this well-known computer maker and the well-known gaming PC brand name is very similar to Dell’s recent buy of Alienware.
Brand Credit or Brand Debit - John Moore has a great post up that explores the idea of a Brand Checkbook to determine what activities are beneficial or detrimental to your brand name. This is naming research direct from Starbucks. You can read his complete article on the subject at MarketingProfs.com.
R.I.P. Vital Radiance - Revlon is dropping its Vital Radiance line after shares in the company dropped 12%. Michele Miller has some very strong feelings about why, exactly, this good product is not working — and why cosmetics companies in general seem to be striking out in pushing good brand names for women over 50.
PC, Computers, Brand Checkbook, Cosmetics
Posted by William Lozito at September 30, 2006 2:09 PM
Posted to Branding
| Consumer Electronics
| Health and Beauty
| Marketing
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