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September 25, 2006
Links du Jour 09-25-06
Brand Impressions Formed At Retail - Corporate branding and experiential marketing can go a long way: the Umpqua Bank in the Pacific Northwest has grown from $150 million in deposits to a whopping $7 billion in 12 years by providing comfortable “lobbies” for customers, offering them Umpqua brand name coffee and even doing away with the word “branch” - Umpqua instead operates “stores” and sees itself as a “retailer”. Interesting post and comments.
Materazzi has the last laugh in Nike ad - We already wrote about how Zinedine Zidane of the World Cup Head butt fame has found his (brand) appeal double in recent weeks despite losing the all-important game for France. It also seems that Marco Materazzi, the Italian recipient of the head butt, is also doing very well and is the subject of a recent Nike commercial.
Virgin Atlantic revises complete Dell, Apple laptop ban - Virgin has slightly changed its policy of banning all Inspiron, Latitude, iBook, PowerBook, MacBook and MacBook Pro batteries on its flights but Cyrus Farivar at Engadget wonders whether batteries from Panasonic, Toshiba and IBM aren’t next.
The battery fiasco must be horrific for these brands which are already suffering from recent airline bans. Are inspectors savvy enough to distinguish the “good” laptop brands from the “bad” ones?
Technorati Tags: Experiential Marketing, Umpqua, Bank Branding, Zinedine Zidane, Nike, Marco Materazzi, Virgin Atlantic, Laptop Batteries, Laptop Brands
Posted by William Lozito at September 25, 2006 8:35 AM
Posted to Brand Naming
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| Marketing
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