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September 23, 2006

Links du Jour 09-23-06

apple_podcasts.gifApple Wants to Own "Podcast" Trademark - Steve Rubel wrote an interesting post yesterday about Apple issuing a cease and desist to Podcast Ready, claiming that the terms "Podcast Ready" and "myPodder" infringe on Apple's trademarks, and that they cause confusion among consumers. Like Rubel, I would also not be surprised to see some product name changes as a result.

adidas_zidane.gifSoccer Star Zidane May Have Lost His Head, But(t) It Hasn't Hurt Him - Stephen Baker at Blogspotting confesses that he was wrong about head butter Zinedine Zidane’s head butt in the World Cup costing him $20 million is endorsements. According to a recent Wall Street Journal article by Marie Valla, Zidane’s allure (and brand) has only been “enhanced.” He is now France’s “favorite personality” and Adidas and Danone have both stood by him because of the “immense reserve of goodwill” he has garnered over the years from fans.

MotorolaRazrDG.jpgASA backs Razr-wielding designers - There was a recent outcry over an ad for the Motorola RAZR that pushed the boundaries a bit: it shows the allusion to a “razor” in the brand name being taken to a rather violent end in a recent ad that smacked of violence: the tagline “"the cutting edge of technology" was presented a little too literally.

google-logo.gifWhy Google is your brand - Great blog on Bizhack by John Koetsier that points out that for many marketers what Google says about your brand name is pretty much what customers know about your brand name. Which means that ”the new tastemakers are us”. I agree.

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Posted by William Lozito at September 23, 2006 9:12 AM
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» Trademarks and Superstitions from Strategic Name Development Product Naming Blog
Seth Godin has me thinking about trademarks. Moreover, I have noticed that for some reason a number of bloggers are posting about the difficulties and ambiguities around registering trademarks and what they actually are. Seth's post refers to generic t... [Read More]

Tracked on November 6, 2006 11:53 AM

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