September 21, 2006
Links du Jour 09-21-06
Noise Is Good - Greg Veerman at Fresh Glue writes about noise and asks if it could be beneficial in the marketing communications arena. He discusses the book, Noise, by Dr. Bart Kosko, and how noise, in all its formats - auditory, visual, informational, or neurological - affects how we perceive the world around us. Does the “noise” of competing brand names really impede your brand from being heard?
More "Americana" - this time from Toyota - Japanese giant Toyota is trying to be yet more American than GM in its promotion of the Tundra truck brand name by associating it with NASCAR, the uber-American name.
There is ferocious competition between pick-up brands in the U.S., and this news is likely to send waves of fury through this hugely macho industry. I would like to be a fly on the wall in Ford’s war room today, where you’re not even allowed to eat sushi, much less say the “T” word.
Hard Luck - Ron Coleman at Likelihood of Confusion brings us this news of the Hard Lox Café’s recent tussle with Hard Rock. The Hard Lox Cafe in Forsyth Park Festival will need to change its name. Unfortunately, this sound-alike name is a trademark infringement.
Here are some other examples of trademark infringement:
- Engadging in trademark parody
- Unauthorized counterfeit usage of a well-known trademark
- Using a name outside agreed-upon boundaries
- Any violations of the Lanham Act, whether you are in Lebanon or Mexico, or pretty much anywhere else
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