September 17, 2006
Links du Jour 09-17-06
Titles Work For Nobility, Not Grubby Promoters - AdPulp is a little peeved about a recent New York Times article that makes fun of some of the names we in the marketing industry bestow upon ourselves.
Customer Evangelists and Marketing Sherpa, the names of two of my favorite sites, are among the marketing monikers that the Times shows disdain for. They also take a quick look at some of the admittedly more unusual examples of company naming: Amalgamated, Anomaly, Droga5, Mother, Naked, Nitro, StrawberryFrog, Taxi and Zig.
Probably just sour grapes coming from a newspaper everyone refers to as the Old Grey Lady.
Simplifying Simplicity - John Moore at Brand Autopsy takes a look at a new book by MIT Professor John Maeda named The Laws of Simplicity.
Professor Maeda’s blog looks at the exact same thing and his conclusions are always interesting for product namers. I especially like the laws of shrinking (Apple Nano) and hiding (RAZR) as they apply to naming, and have written about both.
The poetry of the Lanham Act - Ron Coleman at Likelihood of Confusion points us towards an Israeli blogger named Yehuda who has written a series of poems summarizing US Trademark law. One law that applies to naming that I like:
Trademarks can be transferred
If it's all done in writing
It's nice when done pleasantly
Without any fighting
I have said he same thing without such elegance myself.
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