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September 12, 2006

Links du Jour 09-12-06

Steve JobsApple to Bring Internet, TV Set Closer Together - It seems likely that today there will be a big announcement from Apple that will either reposition the Mac Mini as a TV device or else offer us a totally new Apple product. Insiders are saying that Steve Jobs has finally merged Cable, Wi-Fi and the Mac into a living room ready device.

If this is true, it will bring a whole new meaning to Apple brand name. Watch this space for a possible announcement of the new product name.

Live Search leaving beta, replacing MSN search - We reported a while back on the carelessness in which Microsoft has introduced It is now moving out of Beta and is rumoured to be replacing MSN, which right now houses Soapbox. I thought Microsoft would avoid confusion by introducing Soapbox under the brand, but instead they introduced it under the MSN brand.

Pop SecretSecrets are the new big thing - It seems that many companies are leveraging the trend to associate their brand names with the "confessional culture" of reality television, where people divulge their secrets to the world. I wonder how this strategy might work for a brand name that already emphasizes a secret formula, like Pop Secret popcorn. Or Secret deodorant.

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Posted by William Lozito at September 12, 2006 10:04 AM
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