« Brand Naming: Microsoft YouTube Clone Coming | Main | Branding: It's Wahl-Marte to You »
September 12, 2006
Links du Jour 09-12-06
Apple to Bring Internet, TV Set Closer Together - It seems likely that today there will be a big announcement from Apple that will either reposition the Mac Mini as a TV device or else offer us a totally new Apple product. Insiders are saying that Steve Jobs has finally merged Cable, Wi-Fi and the Mac into a living room ready device.
If this is true, it will bring a whole new meaning to Apple brand name. Watch this space for a possible announcement of the new product name.
Live.com leaving beta, replacing MSN search - We reported a while back on the carelessness in which Microsoft has introduced Live.com. It is now moving out of Beta and is rumoured to be replacing MSN, which right now houses Soapbox. I thought Microsoft would avoid confusion by introducing Soapbox under the Live.com brand, but instead they introduced it under the MSN brand.
Secrets are the new big thing - It seems that many companies are leveraging the trend to associate their brand names with the "confessional culture" of reality television, where people divulge their secrets to the world. I wonder how this strategy might work for a brand name that already emphasizes a secret formula, like Pop Secret popcorn. Or Secret deodorant.
Technorati Tags: Secret, Pop Secret, Mac Mini, Apple, MSN Search, Live.com, Soapbox
Posted by William Lozito at September 12, 2006 10:04 AM
Posted to Brand Naming
| Branding
| Consumer Electronics
| Food
| Marketing
| Media and Entertainment
| Product Naming
| Technology
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3477
Leave a comment