September 8, 2006
Links du Jour 09-08-06
Nokia just announced the company will change its naming nomenclature, following Motorola's lead. Nokia is going to embrace brand names rather than alphanumeric naming in future cell phones after seeing the success of brand names developed by competitors like LG’s Chocolate and Motorola’s RAZR.
I have written extensively about Motorola’s naming strategy, from its treatment of vowels to its transition from RAZR to SCPL. I think Nokia is making a good move, as long as they included brand name research.
It looks like Federated Department Stores senses the unhappiness many customers feel about the loss of beloved brand names like Marshall Field’s to their Macy’s brand, a subject I have written about a few times.
Federated is now trying to win over the hearts and minds of customers to the Macy’s brand name, in what they're calling their "biggest advertising campaign ever to support the re-branding.” I think they have their work cut out for them: some company names are hard to forget. But, time will tell.
How should Katie sign off each newscast? Here’s your chance to contribute to Katie Couric’s recent debut: figure out a good sign-off tagline for her and send it in to CBS. Cronkite’s was “And that’s the way it is”, Murrow’s was “Good Night and Good Luck”, Dan Rather’s was “Courage”…what will Couric's be?
Readers of the Adfreak blog have some pretty interesting thoughts. Can you think of some creative sign-off taglines?
Posted by William Lozito at September 8, 2006 8:37 AM
Posted to Apparel | Brand Architecture | Brand Naming | Branding | Company Naming | Consumer Electronics | Marketing | Media and Entertainment | Naming | Product Naming | Taglines | Technology
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