September 5, 2006
Links du Jour 09-05-06
Rocky Balboa Blog - Yes, Sly is going to bring back Rocky on December 22nd for one last shot at glory in a movie entitled, simply, Rocky Balboa. Preposterous you say? Crazy that 60 year old Sly Stallone is going to give this a shot? The Rocky Balboa name is very recognizable, and the fact that Stallone is ending the hugely successful franchise with a movie not entitled Rocky 6 (yes, there have been five instalments) but instead, simply, Rocky Balboa, is a stroke of genius.
The Rocky Balboa name is a recognizable brand name that never seems to go out of style: the original movie came out in 1976 and since then the video game industry has kept it alive - the first Rocky game was on Colecovision (remember that?) and the most recent extension of the brand was in 2004 for Playstation 2 and Xbox. This movie will keep the Rocky name alive for at least another few years, to be enjoyed by movie fans and gamers alike.
The Nation's Best Grocery Stores - The top brands are Wegmans and Trader Joe's. I have been a Wegmans fan for years and heartily support this endorsement. But they should note that online grocery stores are up and comers, including Amazon.com (Jason Lee Miller writes: if you can buy books at a grocery store, why not groceries at a book store?)
Consumer Reports also suggests that we frequent one store for cheap staples and one store for our fresh produce and so forth, giving brand names like Costco and Wal-Mart a serious advantage. Alas, Consumer Reports asks people to "beware of store ads", which I have found are a great way to promote your product name.
Ricoh nails Quanta and Asustek for patent infringement - Japan-based Ricoh is taking on Quanta Storage and Asustek over four CD-RW and DVD+RW patents. Yet another case of a brand name having to protect itself from overseas pretenders. But this story has an interesting twist - Ricoh is partnered with Philips and Asustek with Pioneer, two brand names that are far better known in the USA. What this means to these top brand names remains to be seen.
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