the product naming blog

« Steve Irwin: A Brand Naming Phenomenon Deceased | Main | Links du Jour 09-05-06 »

September 4, 2006

Links du Jour 09-04-06

Burning ManBurning Man Festival Climaxes in Nevada - It’s fascinating to see how this small scale, cult art movement has picked up such massive popularity, pretty much all by itself. The name stands for a certain kind of anti-establishment, cool chic...a sort of recurring Woodstock that gets bigger over time. This is the twentieth anniversary of the festival and it simply gets more and more unique and, like any good product name, is able to naturally change its offering over time. The Scobleizer has a short video posted that might illustrate just how cool Burning Man is. When it comes to authentic, grass roots driven cool, it’s hard to beat Burning Man.

SansaSanDisk Intros Made for Sansa - I found the replies to this post indicative of the surprising support is getting with its initiative, which is obviously a direct counter to Made For iPod — but a more affordable one for consumers.

The kicker is that this is happening in conjunction with many of the companies that actually make Made for iPod accessories...and SanDisk presumably does not ask for a licensing fee to get access to the brand name. I have to wonder if this will be a test of the dominance of the iPod brand name in this sector and I also have to say that it’s a radically simple way of positioning the brand name directly against the brand leader.

McDonald's LogoMcDonald's and Nintendo get "Happy" - is putting action figures into their Happy Meals as part of their effort to promote exercise and proper diet.

This will be a big boon for Nintendo, I am sure, but I just have to ask how selling kids the idea of the and playing video games is going to make kids exercise more?

Nintendo LogoIs the suggestion here that kids should start jumping over barrels like Mario? Why not link the product name directly to sports development, like the Kellogg's Earn Your Stripes Campaign?

Technorati Tags: , , , , , , , , , ,

Posted by William Lozito at September 4, 2006 5:10 PM
Posted to | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment