September 4, 2006
Links du Jour 09-04-06
Burning Man Festival Climaxes in Nevada - It’s fascinating to see how this small scale, cult art movement has picked up such massive popularity, pretty much all by itself. The name Burning Man stands for a certain kind of anti-establishment, cool chic...a sort of recurring Woodstock that gets bigger over time. This is the twentieth anniversary of the festival and it simply gets more and more unique and, like any good product name, is able to naturally change its offering over time. The Scobleizer has a short video posted that might illustrate just how cool Burning Man is. When it comes to authentic, grass roots driven cool, it’s hard to beat Burning Man.
SanDisk Intros Made for Sansa - I found the replies to this post indicative of the surprising support SanDisk is getting with its Made For Sansa initiative, which is obviously a direct counter to Made For iPod — but a more affordable one for consumers.
The kicker is that this is happening in conjunction with many of the companies that actually make Made for iPod accessories...and SanDisk presumably does not ask for a licensing fee to get access to the brand name. I have to wonder if this will be a test of the dominance of the iPod brand name in this sector and I also have to say that it’s a radically simple way of positioning the brand name directly against the brand leader.
This will be a big boon for Nintendo, I am sure, but I just have to ask how selling kids the idea of the Hummer and playing video games is going to make kids exercise more?
Is the suggestion here that kids should start jumping over barrels like Mario? Why not link the product name directly to sports development, like the Kellogg's Earn Your Stripes Campaign?
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