September 2, 2006
Links du Jour 09-02-06
The ads we get on the site are sort of random, from a very confused big guy telling us "My Son Is Always Looking at His Yahoo" to a perky woman saying "I Have The Most Popular Yahoo on Campus."
What, exactly, is being suggested here? I'm at a loss, but it gives me a creepy feeling every time I log in, and creeping out your customers just can't be good for the product name. I am thinking seriously of getting Gmail just to avoid these weird ads. Stop the madness, Yahoo!
Men. Who Are We? - The fact is, most of today's marketing is not reaching us. Darryl Ohrt at Brandflakes leads us to a very nice article on Businessweek that declares the demise of the metrosexual (RIP) and the irrelevance of the retrosexual male shopper.
Brand names like KB Home, Coke, and Adidas, as well as apartment brands and even vacuum brands are figuring out new ways to appeal to the 75% of male shoppers who are just not seeing themselves reflected in ads and brands.
What are we learning? Men are not being catered to in most advertising. I'd add that we shop differently and perceive stores differently. Crucial research for anyone who hopes to reach guys with their brand names.
Nice to see this kids' cereal brand name stepping up to the plate with the Earn Your Stripes Award.
Derrek Lee of the Chicago Cubs is helping built this product name into something more than just something that tastes Grrreat.
Posted by William Lozito at September 2, 2006 10:03 AM
Posted to Apparel | Beverages | Brand Architecture | Brand Naming | Branding | Food | Marketing | Media and Entertainment | Naming | Product Naming | Retail | Slogans | Taglines
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