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September 7, 2006

Company Naming: Oyogi is a Question for an Expert

Oyogi logoIs it a clever name, or a stupid one? Even if you can’t tell the difference between a Web 2.0 company and a Star Wars character, there’s still logic behind their names.

In their response to the question “Who came up with this stupid name?”, the founders of Oyogi explain “the word ‘yogi' in the moniker refers to the fact that people who may answer your questions could be considered experts or ‘yogis' (a Hindu word) […] o + yogi = a questioning concept/respectful protestation aimed at a sage/expert.”

This is a modern, generalized use of the word “yogi,” which classical yoga defines much more strictly, but which nevertheless makes perfect sense to Oyogi’s intended market: people looking for expert answers to their questions.

Check out this great post from Techcrunch on other question and answer services.

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Posted by Diane Prange at September 7, 2006 4:08 PM
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