September 9, 2006
Branding: Wrong Burger, Wrong Car
Paris Hilton was recently arrested for DUI. She claimed she was on her way out for a burger. Alas, Carl’s Jr. (who produced the hugely popular viral video of Paris washing her Bentley while eating one of their burgers) will be unhappy to hear she was not driving a Bentley and not on her way to Carl’s Jr.
As AdFreak points out, she was driving her Benz to In-N-Out, another hamburger fast food restaurant. You have to wonder if either company will be on the ball enough to capitalize on Paris’s unwitting promotion of their brand names over their major competitors. Viral videos are on the way, methinks.
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