September 7, 2006
Branding: Sexy Lingerie...and Computers
Yes, an Apple is a better-looking computer, but will an association with sexy lingerie tarnish Apple's brand name? It occurs to me that Victoria's Secret and Apple have another thing in common: Bob Dylan.
Is it a coincidence that the sexiest lingerie company in the world is linking its name with Dylan and so are the sexiest computers in the world?
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