the product naming blog

« Company Naming: Oyogi is a Question for an Expert | Main | Branding Yourself by Hiding Your Name »

September 7, 2006

Branding: Sexy Lingerie...and Computers

Apple logoApple is just crushing the PC world with these ads featuring Gisele, and the new installment promotes both Apple and Victoria's Secret, in a backhanded manner.

Apple Bob Dylan AdYes, an Apple is a better-looking computer, but will an association with sexy lingerie tarnish Apple's brand name? It occurs to me that Victoria's Secret and Apple have another thing in common: Bob Dylan.

Is it a coincidence that the sexiest lingerie company in the world is linking its name with Dylan and so are the sexiest computers in the world?

Technorati Tags: , ,

Posted by William Lozito at September 7, 2006 4:28 PM
Posted to | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3464

Leave a comment