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September 7, 2006

Branding: Sexy Lingerie...and Computers

Apple logoApple is just crushing the PC world with these ads featuring Gisele, and the new installment promotes both Apple and Victoria's Secret, in a backhanded manner.

Apple Bob Dylan AdYes, an Apple is a better-looking computer, but will an association with sexy lingerie tarnish Apple's brand name? It occurs to me that Victoria's Secret and Apple have another thing in common: Bob Dylan.

Is it a coincidence that the sexiest lingerie company in the world is linking its name with Dylan and so are the sexiest computers in the world?

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Posted by William Lozito at September 7, 2006 4:28 PM
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