September 7, 2006
Branding: Caribou Coffee Now Accepting Starbucks Coupons
In a brilliant display of sales promotion at the expense of its biggest competitor, Caribou Coffee (based here in Minneapolis) is accepting coupons from Starbucks.
Yes, the Starbucks coupons proved to be an embarrassment when they had to be pulled due to an over-generous expiration date.
As Chris Thilk at AdJab keenly points out, this is an opportunity for Caribou to capitalize on its competitor's mistake and welcome some otherwise loyal Starbucks customers. And that will undoubtedly increase the recognition of the Caribou brand name.
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