September 13, 2006
Brand Naming: The “I’s” Have It: iTV, ITV, EyeTV
Gizmodo has done a fantastic job of profiling what Apple has to offer us next year and as we suspected, there has been a huge leap forward towards putting computers in the living room with the introduction of iTV.
Yes, it looks much like the Mac Mini and its introduction kicks off a new phase for iTunes, which will now be offering movies from the recent link-up between the Disney and Apple brands. Obviously, Apple is probably hoping to link up with other entertainment companies to add more heft to its video offerings, yet Universal, Viacom, Sony, NBC Universal and Fox are not coming to the party.
Nevertheless, Apple is making a real link from the home office to the living room and right now is one step closer to pulling in cable, downloadable movies and TV firmly into the realm of the computer.
This means that Apple as a brand name is that much closer to being a media/entertainment company rather than a computer company. Apple is the place to go to for media and entertainment if you want to play it, make it, or edit it, in any format. The new video iPods live up to this assessment.
But what I want to know is how British based ITV dealt with Apple’s introduction of the iTV unit. ITV in the UK is very well known, as is Mac-friendly EyeTV, which, as one blogger put it, is having its space encroached upon.
I suppose there must have been some agreements made behind the scenes but it does offer UK consumers a confusing offering and certainly makes one wonder if Apple should keep using the "i" naming scheme. For now, it seems clear they will.
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