September 5, 2006
Brand Naming: Private Jet Brands Explained
A recent MarketWatch article, The Jet-Set’s Shopping List Unmasked, looked very interesting: it was a report on the spending habits of the very rich that studied people rich enough to own private jets.
As one would expect, ultra high-end consumers spend $30,000 on alcohol per year, $147,000 on watches, and $250,000 on jewelry. The brand names they are buying are pretty easy to guess. But what I find intriguing is the amount of cash ($98,000) jet setters spend on “experiential travel” destinations: flying to out of the way places to do unique things like paddle kayaks with whales, hike in the rainforest and go on safaris.
Not to mention the $107,000 the average jet setter spends on spas when they are not trekking or bundu-bashing. More and more people are tired of being hassled at the airport and are electing to get their own jet. So, what are the top brand names for those who would like a jet of their own?
First of all, as far as private jet brand names go, the New York Times reports that the Embraer Lineage 1000, a Citation X, or a Gulfstream IV or Gulfstream V are the Lexus or Mercedes-Benzes of air travel for the well-heeled.
The pickings are so rich that Honda wants to offer its own jet with “better fuel efficiency” - do the rich look at the mileage? What gives the rest of us hope is the rise of NetJets, where you buy a piece of a jet, a form of time share.
Or, you can try out a very interesting card offered by Bombardier Skyjet, CitationShares, Sentient Jet, Le Bas International and Marquis Jet. This card allows you to access a private jet without owning one. You just fill it up like your Starbuck’s card (think $300K) and you can swipe it to fly to Europe. Or Vail. Or Nantucket.
Just be careful, because you don’t want to fly to any old airport. You want one with massages, first class dining, a gold course, maybe even an indoor forest. The Globe and Mail gives us the low-down on the airports you just have to fly to before you die, and these range from Heathrow in London to ET Joshua Airport, Mustique.
Of course, those private jets have to be able to hold all of your luggage, so you may have to scale back. Or not. P Diddy recently decided he needed one jet for himself and one for his luggage when he flew from Paris to Rome. Nice way to bypass overweight baggage hassles.
TrackBack URL for this entry: