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September 24, 2006
Brand Naming: Move Up Tinkerbell. Sorry Princesses
Princesses, move over for Tinkerbell. Ypulse links to a story in The Tennessean that informs us that Disney has permitted the Tinkerbell brand name to take pride of place over the princesses.
For some time now Disney has touted the Princesses brand name collection (Cinderella, Aurora, Jasmine, Belle, and Snow White) in their clothing, games and DVDs, but now it seems the 50 year old Tinkerbell brand name is taking over — at least as far as grade school girls are concerned.
Watch out, Barbie
Technorati Tags: Disney, Tinkerbell, Aurora, Belle, Cinderella, Jasmine, Snow White, Clothing, Games, DVD
Posted by William Lozito at September 24, 2006 3:06 PM
Posted to Apparel
| Brand Naming
| Branding
| Marketing
| Media and Entertainment
| Product Naming
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I think the reason Tinkerbell is moving ahead of the princess pack is that Paris Hilton has a little Chihuahua named "Tinkerbell". All of the sudden Tink is not only lovely, she is very cool.