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September 24, 2006

Brand Naming: Move Up Tinkerbell. Sorry Princesses

TinkerbellPrincesses, move over for Tinkerbell. Ypulse links to a story in The Tennessean that informs us that Disney has permitted the to take pride of place over the princesses.

Disney princessesFor some time now has touted the Princesses brand name collection (Cinderella, Aurora, Jasmine, Belle, and Snow White) in their clothing, games and DVDs, but now it seems the 50 year old Tinkerbell brand name is taking over — at least as far as grade school girls are concerned.

Watch out, Barbie

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Posted by William Lozito at September 24, 2006 3:06 PM
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1 Comment

I think the reason Tinkerbell is moving ahead of the princess pack is that Paris Hilton has a little Chihuahua named "Tinkerbell". All of the sudden Tink is not only lovely, she is very cool.

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