September 12, 2006
Brand Naming: Microsoft YouTube Clone Coming
Microsoft is launching a YouTube clone, which will be named “Soapbox” and follows Microsoft’s partnership with social networking site Facebook.
The Soapbox brand name offers users their own “soapbox” to stand on and speak to the world. Although the younger generation may not know the history behind the "soapbox" name, it's a great metaphor and one of Microsoft's better brand names.
One blogger tells us that this sounds like it will be allowing users a space for a “personal whine”. That's just fine.
Congratulations, Microsoft. Great brand name. Metaphors do work.
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