September 9, 2006
Artists Finding Authenticity In Brands
An article on the Billboard.Biz site about the Billboard R&B/Hip-Hop Conference & Awards notes that linking a recording artist with a brand has great benefits so long as it is done with authenticity. I have to agree and appreciate the way in which the music industry is acutely aware of the importance of linking the right artists with brand names that are already deeply established with the consumer.
Also discussed was the "create your own brand" phenomenon of digital music files. The advent of play lists published by DJs has meant that listeners are more than ever responsible for the distribution and perception of an artist's brand name.
The music industry seems acutely aware of the fact that the big labels are no longer in charge of these brands; they are working in tandem with music lovers.
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