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August 29, 2006

Watch Brand Names and Mobile Devices

Today the debate is raging over the future of the humble watch. To wit: is the watch dead, to be replaced by the cell phone? A proclaims that watch sales are down by almost 5% due to the fact that cell phones are taking over.

This has prompted high end brands like Swatch, which owns Tissot and Omega, to push their offerings towards luxury watches, because wristwatches are now more “fashion statement” than useful tool. PDAs and cell phones are the way we tell time now, it seems. In fact, one blog about pocket watches noted that some feel cell phones are the “pocket watch of the future.”

Timex IndigloLast year the people at with a flat out: no way. Cell phones were making a mark, they argued, but wristwatches were still cheaper, more convenient, and were offering more and more add-ons like heart meters, altimeters and timers.

I am reminded of a blog that presents a mock up of a ”” that might bring watch makers some joy, and an that predicted the end of the cellphone/PDA as we know it, which was also blogged about at the blog.

Cell Phone TimeGizmodo went out and how they tell the time and found that people who use the “cell phone only “ to tell the time indeed make up the vast majority of respondents (53.3% vs. a measly 13.3% for “watch only”). But then again, I would imagine most of the people who read Gizmodo are mostly guys. That skews the field: as Reuters points out, women are still devotees of the wristwatch.

I for one doubt that the wristwatch is dead and think that strong, mid-range brands from Timex (Indiglo - ) and Casio (G-shock) are here to stay.

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Posted by William Lozito at August 29, 2006 10:33 AM
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