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August 10, 2006

Slogans: BBC Uses CNN Trademarked Slogan. Uh Oh!

The BBC has got its fingers burned by using CNN's famous and internationally trademarked slogan "Be The First To Know" for its Arabic newsletter.

Trademarks for slogans or taglines are protected even if you translate them to another language.

But you have to wonder what the BBC is thinking. Do they really think CNN is an upstart that will just sit back and take this? Or did some BBC staffperson writing the newsletter just not bother doing the brand name research?

Technorati Tags: CNN, BBC, Be The First To Know, Slogan Trademarking, Tagline Trademarking

Posted by William Lozito at August 10, 2006 8:45 AM
Posted to Marketing | Media and Entertainment | Slogans | Taglines | Trademarking

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