August 14, 2006
Product Naming: Del.icio.us: Can You Be Ser.io.us?
del.icio.us: the Few, the Proud, the Geeky. This brand name is getting serious traction among all the right people, as Steve Rubel has pointed out. I have to wonder if brand names with dots in the middle might not be the next naming trend.
At least one blogger was really impressed with the I.DoT exhibit in Vegas. I.DoT combines all kinds of old and new naming conventions, from the use of "I" at the beginning (albeit not lowercase "i", which may be heading the way of anything dot-com, as I have written about before) to the use of the now forever redefined word "dot" to the use of the "." in the middle of it all.
Michael Parekh is bothered by it all, noting that very few people who like the del.icio.us brand name can remember where the dots go when typing it into a friend's computer.
That's just the point: The guys at BusinessLogs claim that hard to remember brand names are the new way of doing domain naming and cite ma.gnolia, del.icio.us, flickr, edgeio, reddit, chuquet, Megite, and simpy as other hard to spell and remember — yet successful — domains.
But these pesky .us domain names are getting to be a naming quagmire. Like Michael, I find supr.c.ilio.us to be almost too much — and impossible to remember even for a few seconds.
That might be the point, but it does make me fur.io.us.
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