« Links Du Jour 8-30-06 | Main | Company Naming: A Chorus of Admiration »
August 31, 2006
Links Du Jour 8-31-06
Will Dr. Scholl’s put a sock in it? - It seems that one of the most hated pay off lines this month in the ad business is “Are you gellin’? Like Magellan?” Camelbak certainly thinks so.
I think that Dr. Scholl’s might have made an error with this particular slogan, and this has to have an effect on the future of the Massaging Gel insoles they sell. Yes, promoting a “gel” brand name is difficult, but shaving gel makers have been doing it for years. The word “gel” in a product name can be a blessing and pitfall: just ask Laura Ries.
What ever happened to Half.com, Oregon? - I have an interest in weird town names. I’ve explored the marketing strategy in some earlier blog posts. Silt, Colorado and Dish, Texas are a couple examples.
Half.Com in Oregon has the distinction of being the first town that was dot-commed. The Boing Boing blog investigates what happens when geographic place-names become rebranded as product names.
Fake MySpace Pages by Advertisers Are Totally Lame - Using fake MySpace pages to promote your brand name can be potentially hazardous. BL Ochman offers some interesting alternatives to how companies can get their product names associated with social networking services without raising the ire of the target market.
Creating fake pages may not only hurt the advertisers’ credibility, but might also hurt the reputation of the MySpace and FaceBook brand names.
Technorati Tags: Dr. Scholl's, Are You Gellin'?, Gel, Half.com, Marketing Strategy, Fake MySpace, FaceBook, BL Ochman
Posted by William Lozito at August 31, 2006 8:42 AM
Posted to Brand Naming
| Branding
| Health and Beauty
| Marketing
| Media and Entertainment
| Naming
| Naming Rights
| Product Naming
| Slogans
| Taglines
| Travel and Tourism
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3448
Leave a comment