the product naming blog

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August 31, 2006

Links Du Jour 8-31-06

Are You Gellin?Will Dr. Scholl’s put a sock in it? - It seems that one of the this month in the ad business is “Are you gellin’? Like Magellan?” .

I think that Dr. Scholl’s might have made an error with this particular slogan, and this has to have an effect on the future of the Massaging Gel insoles they sell. Yes, promoting a “gel” brand name is difficult, but shaving gel makers have been doing it for years. The word “gel” in a product name can be a blessing and pitfall: just . CityWhat ever happened to, Oregon? - I have an interest in . I’ve explored the marketing strategy in some earlier blog posts. and are a couple examples.

Half.Com in Oregon has the distinction of being the first town that was dot-commed. The Boing Boing blog investigates what happens when geographic place-names become rebranded as product names.

MySpace logoFake MySpace Pages by Advertisers Are Totally Lame - Using fake MySpace pages to promote your brand name can be . BL Ochman offers some interesting alternatives to how companies can get their product names associated with social networking services without raising the ire of the target market.

Creating fake pages may not only hurt the advertisers’ credibility, but might also hurt the reputation of the MySpace and FaceBook brand names.

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Posted by William Lozito at August 31, 2006 8:42 AM
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