August 24, 2006
Links Du Jour 8-24-06
- Microsoft to serve ads on Facebook - They wanted MySpace but nabbed a co-branding deal with Facebook, which gives Microsoft entry into the all important youth market. The Facebook product name is a good one for Microsoft. Social networking sites are just crucial for brand name building now, and Microsoft knows it.
- Apple Pays Creative $100 Million To Settle iPod Suit - This battle has been going on for years and finally Creative has been paid to go away. Lawsuits like this simply hurt the authenticity of the brand name and draw attention to wannabe products. Apple and Creative have fought over several issues, not least the Nano brand name, which Creative has argued is generic. The Wall Street Journal argues that this is what happens when one company (Creative) invests very little in its brand name marketing and makes no effort to come to a trademark agreement that would help the two companies work together. On the other hand, the Guardian Tech Blog puts it very nicely by quoting the Chinese proverb that "Rich men shouldn't start quarrels." These lawsuits, as I have written before, are indeed avoidable if companies are willing to enter into trademark co-existence agreements.
- Elizabeth Arden's New Fragrance Called "So...?" - This is a pretty nifty brand name for a perfume targeted to 12-18 year-old females. Interestingly, girls can also play with the brand name by personalizing bumper stickers that affix to a billboard. As Marketing Blurb pointed out, the name itself is what every single parent has heard his or her preteen girl say (or scream) at one time or another.
Posted by William Lozito at August 24, 2006 11:23 AM
Posted to Brand Naming | Branding | Consumer Electronics | Health and Beauty | Marketing | Media and Entertainment | Naming | Naming Rights | Product Naming | Technology | Trademarking
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RIM could learn from Apple - I recently wrote about the dispute between Creative and Apple that led to Apple’s payout of $100 million to Creative for patent and trademark infringements. The Blackberry Cool blog led me to a great article on TheStreet.... [Read More]
Tracked on November 18, 2006 2:54 AM