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August 27, 2006
Links du Jour 08-27-06
VW Aims at Nostalgia Niche - And so does GM. The Rabbit, Scirocco, Camaro, and Dodge Challenger are all coming back. These are great car names from the past that deserve a second life. I must say I like the new implementation of the Rabbit logo, and agree with Third Way: the Rabbit brand name still has more cache than Golf. Go figure.
Fruity Goodness - Here’s a blast from the past with a very interesting update: the Fruit of the Loom guys are back, online, on a microsite that allows you to download Fruit of the Loom songs like You Can’t Overlove your Underwear. What can I say? These are brand icons that have a very long shelf life and have built a strong brand name. Catchy tune, too.
Digg sends C&D to DiggGames? - This is an interesting post because it speaks to the strategy behind protecting a trademark name. If you want to legally do so, you have to be perceived by the court as aggressively taking action to protect your trademark from use by both competitors and even by fans who want to set up complementary web sites using your brand name. Google did not take steps like these until it was too late, and Digg does not want to make the same mistake in protecting its mark.
Making Promises. Meeting Expectations. - Nice post and link for those of us in the brand naming business who might need a jump start in the creative process, whether thinking up a company name, slogan, logo or pretty much anything else.
Share Your Secret - I have to agree with Holly Buchanan: the Share Your Secret campaign for Secret Deodorant is making women look like tattletales or worse. Her post is mild compared to the one on Marketing Pop Culture, which slams the campaign for being aimed at “vapid, narcissistic soccer moms.” Ouch! The “Secret” in the “Secret” product name should be presented as something more interesting than a recipe for pecan pie, but I am not sure if the Share Your Secret site should go the way of PostSecret yet — a little too intense for me, but point taken.
Technorati Tags: VW, Volkswagen, GM, General Motors, Rabbit, Scirocco, Camaro, Challenger, Fruit of the Loom, Digg, DiggGames, Secret, Trademark
Posted by William Lozito at August 27, 2006 1:45 PM
Posted to Apparel
| Automotive
| Brand Naming
| Branding
| Health and Beauty
| Marketing
| Trademarking
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Thanks for stopping by, Bill. I will look forward to checking back regularly (or via RSS) for more of your insights on product naming.