August 22, 2006
Links Du Jour 08-22-06
- YouTube Debuts Brand Channels - Yes, you read that correctly: online TV channels devoted to whatever brand name pays. Steve Rubel says that these brand channels are actually selling multiple brand names at once...which is sort of like making commercials within commercials. A fascinating new branding strategy that has already attracted Warner Bros, who is selling Paris Hilton’s new "album" to the 100 million viewers who visit daily.
- The real reason ‘Snakes on a Plane’ failed - The name was too straightforward. Frankly, I’m not sure if the movie can be called a “failure.” Jack Yan says bloggers have helped it become something of a cult hit, but at the same time, I think Catherine Taylor at Ad Freak may be on to something. There weren't any naming consultants that urged Hollywood Pictures to call Arachnophobia “Spiders in a House”, and it turned out to be a smash, even though millions of people can’t stand creepy crawlies.
- Trademark Coexistence Agreement Article - Great piece here about trademark coexistence agreements that Elle and Heidi should read, as well as Steve Jobs and Paul McCartney. It has to do with agreements settled between companies for the legal coexistence of trademarks. This brings up the relation these agreements have to both third party brand names and the public good. At the bottom of the debate: are trademarks the property of their owners? These issues are crucial to consider for those of us in the naming business.
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