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August 21, 2006

Links Du Jour 08-21-06

  • Adidas, Toyota come to Second Life - Wagner James Au reports in the GigaOM blog that two reputed brands are entering the 3D online world as immersive, interactive objects. The virtual world, Second Life, is becoming a playground for brand name research as companies test how residents interact with and talk about their brands.
  • Hey Kids! It's The Web 2.0 Bullsh*t Generator™ - If there is one name that is , it’s “Web 2.0.” Guy Kawasaki has dealt it yet another , while the Empty Bottle blog has gone so far as to create a Web 2.0 Bullsh*t generator that will actually create a Web 2.0 company name, product line, some catchphrases, and a logo. Techcrunch figures it’s .
  • Pluto the Pooch Plans a Name Change - At 76, Pluto has decided to change his name. It's actually not so crazy that Pluto would decide on a name change. He’s done it before: it turns out Pluto started out without a name at all and then spent some time as “”. Now, of course, he’s a brand name unto himself. By the way, just for fun, here is a list of translated into various languages.
  • Livid Intros Sexy Interactive Reactive Touch Thing - It’s called “respond-r” and turns any room into an interactive environment. It's interesting to note the “-r” in the name. Why not call it “Respondr”? Or just Responder? I have written about the virtues of intentionally before, but I'd say this one deviation seems to be on its way to the trash bin. This led me to a fascinating blog by start-up funder Paul Graham. He says that Flickr, and any start-up with a company name like it, is occupying a “,” and gives us the low down on start-up company names that work. A great read for any marketer (or name consultant.)

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Posted by William Lozito at August 21, 2006 9:58 AM
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