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August 20, 2006

Links du Jour 08-20-06

  • Heidi KlumHeidi Klum Increases Her Brand Equity - Following my recent post about the "body slam" between Elle Macpherson and Heidi Klum comes this interesting piece of information about the Heidi Klum brand name. Bill Tancer has tracked hits on the television show and found that Heidi Klum's name is now synonymous with the show's name (in terms of searches at least). An interesting case where the celebrity behind a product actually becomes the brand name itself.
  • MasterCard Makes a Mini-Movie - They're airing a two minute flick on that is designed to get around ad skipping. A new move in product name placement, where the main character will blatantly use the product in some dramatic situations. They are thinking about serialized two-minute shows that you watch between the shows you actually tuned in to watch. The real star of the show? The brand name.

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Posted by William Lozito at August 20, 2006 9:00 AM
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