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August 14, 2006
Links Du Jour 08-14-06
- A Hummer of a Summer? - Some co-branding matches are made in heaven, like McDonald's and Disney. Some are not. Like McDonald's and Hummer. This post by John Winsor is a great one, and links to the recent NY Times article in the subject. The AdLiterate team also has some strong points about advertising the wrong brand names to kids.
- The IBM PC turns 25: Engadget's first PCs - August 12th was the official birthday of the IBM PC (it was the IBM 5150, one of the legendary computer brand names from the old days), which changed the way we work and play. Engadget takes us on a trip down memory lane, bringing back all those 80's brand names like Amiga, Apple Lisa, Commodore, Apple Laserwriter
- Google Warns Media on Using Its Name as a Verb - Steve Rubel at Micro Persuasion calls this doomed effort one of the "worst PR moves in history". As I have written about before, it seems almost impossible for Google to de-verb its brand name.
Technorati Tags: Hummer, McDonald's, IBM PC, IBM 5150, Co-branding, Google, Public Relations
Posted by William Lozito at August 14, 2006 10:49 AM
Posted to Brand Naming
| Branding
| Consumer Electronics
| Marketing
| Product Naming
| Retail
| Trademarking
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