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August 11, 2006

Links Du Jour 08-11-06

  • Count the creepy advertising icons - The people over at were surprised to find that Carvel's Cookie Puss captured the award for creepiest advertising icon on YesButNoButYes. Associating your brand name with weird images seems to be a tradition in the USA: The Quaker Oats guy is pretty scary as well, as is The Colonel - who recently got a makeover. I have to say that I am glad they have changed Aunt Jemima from a slave to, well, somebody's aunt. FYI, Aunt Jemima (who never made those pancakes) was indeed a slave and the very first living trademark.
  • The iPod: crack-cocaine for thumbs, poison to competing brands - I read this with some interest and immediately wondered if a movement (not a gadget) could be trademarked to a product name. I have already written about the difficulty of trademarking sounds, (Harley's throaty roar and Intel's chimes have been featured in previous posts) but would it not be possible for any thumb twirling motion on an MP3 player to be trademarked? Well, in fact this is possibly on the horizon, as one legal expert blogged last year about trademarking sports and dance moves (called "movement marks"). Kind of interesting, because twirling that wheel is really what sets the iPod apart.
  • State Farm drops branding in favor of humor - How about not even putting your product name on yours ads...instead slyly inserting it into a linked web site? That's what State Farm is doing. They should be careful: relying on virals can damage the brand name because they are so contentious and are easily hijacked. Two years ago, Abram Saur at Brand Channel predicted that faux ads were more irritating than anything be careful, State Farm.

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Posted by William Lozito at August 11, 2006 10:06 AM
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Great post - thanks for the story about how Aunt Jemima came about. Had never heard it.


Thank you for your comment.
The origin of brand names is a very interesting subject.
Thanks agan Anne.

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