August 9, 2006
Links Du Jour 08-09-06
- School Fees - I love these Gaping Void cartoons and think the labels for Hugh Macleaod's new wine brand are just about as funky as they can get. Wine branding is going totally crazy, as I have noted in earlier posts outlining the rise of irreverent wine names and wine brand names that bring out the animal in us. Hopefully Hugh's wines will be an interesting mash up of cartoon fun and darn good vino. Why not sell a little laughter with each bottle? My big question: Hugh's cartoons are meant to be drawn on the back of business cards--are the wine labels going to be business card sized? Interesting indeed....
- You can't stay mad at Mel Gibson for long - I recently noted that we Americans are pretty darn forgiving of wayward stars and the guys over at Ad Freak seem to agree: recent research shows that Gibson's popularity is still pretty much up there. Jack Yan recently wrote about the ins and outs of personal branding and how a pro might deal with Mel's drunken debacle. Bottom line is, dealing with a celebrity who is a brand name unto himself is risky business. But take a look at this link if you want to see how Ron Schneider used the whole hoopla to push his own movie in Variety....pretty funny stuff. Just goes to show ya...when life gives ya lemons, pour a tequila slammer...
- Another Blogger Leaves Microsoft, Hinting at "Paralysis" - Windows Live is hurting Microsoft and one blogger is speaking out. We never liked the product name, and did not much like the product. In fact, just yesterday I was wondering how Microsoft could endure so many bad branding choices and still be ranked in the UK as the number one "Superbrand"...
Posted by William Lozito at August 9, 2006 1:37 PM
Posted to Marketing
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