« Product Naming: How Should Apple and Motorola Manage Their Nomenclature? | Main | Will Microsoft’s Product Naming Missteps Impact Microsoft's Master Brand Equity? »
August 8, 2006
Links Du Jour 08-08-06
- Sony launches mylo - This mashed-up communications/internet/media unit, Engadget tell us, takes its name from Sony’s old brand name MYLO / My Life Online. It comes bundled with Skype but it’s probably a little out of date and the brand name is shared with Mylo, the musician, whose catchy tunes are in a recent TV spot for Kraft.
- Bacardi to re-launch Havana Club rum label - After an endless and bitter trademark battle with Cuba over the product name, Bacardi has come out on top after Cuba’s registration of the brand has been deemed “expired”. US rum fans will now be able to sample Castro’s favorite drink, much to his fear. Turns out that the Cubans had the brand name but not the right formula. Tough week for Fidel, but he still gets good cigars, but of course we have those brand names as well.
- Foster's to Launch Web-Only U.S. Ad Strategy - According to the Wall Street Journal, the beloved Ozzie beer, which is controlled in the US by SABMiller, can’t afford enough TV presence so it’s going web-only in the US. This might work because the young male target market is busy playing video games and surfing the net. The Bloggingstocks blog agrees that this is part of a much bigger trend away from TV to the ‘net, where more and more brand names will be going to YouTube and Heavy.Com. The ads start on the 16th of this month with the launch of the “Massive Mating Game” according to Adpunch, which already has screenshots of the campaign. Consumer Lab gives us the Ogilvy inspired slogan: “Because TV Sucks”. Get ready for some crazy Foster’s virals to hit your inbox.
Technorati Tags: Sony, Mylo, My Life Online, Skype, Havana Club, Bacardi, Brand Name, Fidel Castro, Foster's, Because TV Sucks, Advertising Strategy
Posted by William Lozito at August 8, 2006 8:36 AM
Posted to Beverages
| Brand Naming
| Branding
| Consumer Electronics
| Marketing
| Media and Entertainment
| Product Naming
| Slogans
| Taglines
| Telecommunications
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3404
Leave a comment