August 5, 2006
Links du Jour 08-05-06
- Revised IE7 Naming - Microsoft has decided to drop the "Internet Explorer 7+" name it was going to use for the version of its browser that would run on the upcoming Vista operating system. Users had complained that it left too much room for confusion, as people were likely to read IE7+ as "IE 7 or higher". The new naming scheme will just be IE7 and they'll specify which operating system they're referring to when necessary.
- Starwood Previews New Hotel Brand in Second Life - I have blogged before about Starwood’s well-named new offering Aloft and now Micropersuasion gives us a heads up on the new brand strategy for the same product name: they are going to preview the hotels inside the Second Life virtual world and launch their own blog.
- Nothing can bring Las Vegas’ slogan down - Some slogans for cities, even unofficial ones, have stickability. “What happens here, stays here,” Vegas’s famous slogan, has been around for years and while it is a little risqué, it has been paid a high compliment indeed by being parodied as the tagline for the new kids’ movie Barnyard: "What Happens in the Barn, Stays in the Barn." Interesting barn, I mean brand, research indeed.
- Personalize your ketchup - They’re finally letting us do it. And of course the guy’s at Adjab have already pushed this to its limit. Sometimes you just gotta be in charge of your personal condiment product naming.
Posted by William Lozito at August 5, 2006 1:58 PM
Posted to Marketing
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» Branding: Brand-It-Yourself Food from Strategic Name Development Product Naming Blog
Two recent blog posts related to food caught my attention and made me think about new trends in food naming. The first was the post about hexagonal tortilla chips being launched by a company named “Food Should Taste Good, LLC”, which is based in Ha... [Read More]
Tracked on November 15, 2006 11:53 AM
» Tourism Slogans: What Happens In Vegas Does Not Always Stay In Vegas? from Strategic Name Development Product Naming Blog
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Tracked on November 18, 2006 2:38 AM