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August 5, 2006

Links du Jour 08-05-06

  • Internet Explorer Logo - Microsoft has decided to drop the "Internet Explorer 7+" name it was going to use for the version of its browser that would run on the upcoming Vista operating system. Users had complained that it left too much room for confusion, as people were likely to read IE7+ as "IE 7 or higher". The new naming scheme will just be IE7 and they'll specify which operating system they're referring to when necessary.
  • Starwood Previews New Hotel Brand in Second Life - I have blogged before about Starwood’s well-named new offering and now Micropersuasion gives us a heads up on the new brand strategy for the same product name: they are going to preview the hotels inside the virtual world and launch .
  • Nothing can bring Las Vegas’ slogan down - Some slogans for cities, even unofficial ones, have stickability. “,” Vegas’s famous slogan, has been around for years and while it is a little risqué, it has been paid a high compliment indeed by being parodied as the tagline for the new kids’ movie : "What Happens in the Barn, Stays in the Barn." Interesting barn, I mean brand, research indeed.
  • Personalize your ketchup - They’re finally letting us do it. And of course the guy’s at Adjab have already pushed this to its limit. Sometimes you just gotta be in charge of your personal condiment product naming.

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Posted by William Lozito at August 5, 2006 1:58 PM
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Tracked on November 18, 2006 2:38 AM

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