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August 4, 2006

Links Du Jour 08-04-06

  • Wise Investment Advice - Here’s a short heads up from Micropersuasion on how you can take your brand and get $60 mil from it in 18 months.
  • Successful Naming Strategy - Seth Godin tells us how the naming strategy for "SquidSoap" has been paid off by taking “two steps back” for one giant leap forward. Required reading for people doing corporate naming.
  • Microsoft Employees Drink Microsoft Drinks. - Microsoft now has its own limited edition of soft drinks to promote its own software Vista to its own employees. An interesting in-house name branding exercise.

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Posted by William Lozito at August 4, 2006 1:40 PM
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2 Comments

Not the naming strategy! The fact that it turns your hands black and THEN gets em clean

thanks for reading

Seth

Seth,

Thanks for the clarification.

This product and its name seems to be an oxymoron.

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