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August 10, 2006
Communications Companies Benefit From Terrorists?
Gizmodo reported that the Sprint WiMax network is going live in Q4 2007.
I think that the news of the thwarted bombings of passenger planes flying between the USA and the UK is terrible news for beleaguered airline brands, but excellent news for communications brands.
As Seth Godin noted today, air travel is getting to be time consuming, stressful and difficult. Today might be the final straw for those of us who are tempted to just stop doing it.
This means that any company that can allow us to efficiently hold meetings on the PC via video conferencing or any other electronic communication is likely to succeed.
I have been following the Sprint Nextel merger with interest but found it an interesting coincidence that today Gizmodo reported that Sprint Nextel will be using WiMax (Worldwide Interoperability for Microwave Access) to build their wireless network (named 4G).
I like the WiMax brand name, and am just as excited to learn that 4G now has a serious investment behind it.
In the end, however, there’s no substitute for an occasional face-to-face meeting. Until Star Trek teleporting arrives.
Technorati Tags: Sprint WiMax, Communications Brands
Posted by William Lozito at August 10, 2006 11:16 AM
Posted to Brand Naming
| Branding
| Telecommunications
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