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August 28, 2006

Branding: Strategic Name Development Goes Hollywood

People Magazine Hollywood DailyAs you may know, the 58th Emmy Awards program, based in Hollywood, was on TV last evening.

In a special Hollywood edition of People magazine, I was asked to , a merger of CBS’s UPN and Warner Bros.' WB Network.

You may find this article an interesting read since CW’s Executive VP of Marketing and Brand Strategy, Rick Haskins, also comments on the CW Network brand name.

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Posted by William Lozito at August 28, 2006 1:54 PM
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