August 28, 2006
Branding: Strategic Name Development Goes Hollywood
As you may know, the 58th Emmy Awards program, based in Hollywood, was on TV last evening.
In a special Hollywood edition of People magazine, I was asked to comment on the CW Network, a merger of CBS’s UPN and Warner Bros.' WB Network.
You may find this article an interesting read since CW’s Executive VP of Marketing and Brand Strategy, Rick Haskins, also comments on the CW Network brand name.
TrackBack URL for this entry: