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August 9, 2006
BMW: The Ultimate Slogan Error is Not!
I have to admit that when I first read about BMW changing their slogan from the famous “Ultimate Driving Machine” to “A Company of Ideas” I said to myself “unbelievable.”
Well according to the Kicking Tires blog, Advertising Age was misinformed when reporting about the BMW slogan change. Great.
But part of me says that it is equally plausible that the new BMW marketing team and agency backed off the change or senior management wisely decided against it.
In any event, congratulations BMW for retaining the “Ultimate Driving Machine” slogan.
Posted by William Lozito at August 9, 2006 9:46 PM
Posted to Automotive
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