July 20, 2006
What Effect Do Fast Casual Restaurant Logos Have on Brand Perceptions?
As you may know, Fast Casual restaurants represent a growth area in the restaurant business. Some established Fast Casual restaurants are Applebee's and TGI Friday's.
There are also some up-and-coming Fast Casual restaurants such as Briazz, Corner Bakery, Cosi, and Potbelly.
We were interested in what consumers thought of the aformentioned Fast Casual chain logos and conducted some proprietary research among the target market to find out.
Recently, Fast Casual magazine picked up on our Fast Casual logo research study results and reported on them in an article entitled, Your Name is Part of Your Brand. If you'd like a free copy of the research study, just drop me an email.
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